From a search engine’s standpoint, the page can be indexed uniquely, gaining all the benefits of targeted H1 and meta-tags. ![]() At the same time, the url is “changed” in such a way that the new “page” has a new, unique URL. The basic idea is that the various “pages” (really, the blocks of the long scrolling page) are loaded dynamically via Ajax when needed – either by nav click or page scroll. Specifically, a progressively-enhanced, Ajax-based approach can be used. While there are workarounds for all the issues listed above, they are just that - workarounds, which become one more area of complexity that needs to be maintained.įor instance, all three of these technical challenges can be offset by making the site more dynamic. In short, by building a site in this manner, you’re relinquishing all the inherent benefits a multi-page site provides. Performance is also crippled - all those beautifully large background images and parallax layers are loaded at once, which can be expensive, causing a noticeably slower experience for your users. ![]() Maintaining a codebase that is not naturally split into logical and discrete sections can become unwieldy, quickly.
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